In 2024, Community Change Action/Voters and our partners left it all on the field. Across phone, door, texting, and relational voter contact, we had more than 2.4 million conversations with voters who are often left out of the conversation by political parties. We started by listening, identifying the issues that matter most to communities — and then connecting those issues to candidates and ballot box power. Despite the election results, Black, Latino, and AAPI voters in our program turned out for early voting at higher rates than statewide numbers.
With voters continuing to point to pocketbook pain, we doubled down this year on mobilizing our base and Childcare Changemakers leaders to pave the way for a new vision of a care economy. Bridging years of issue-based organizing with the political opportunity of the moment, in the leadup to Election Day our National Child Care Day of Action included 40 events to reach friends, family members, and neighbors within key electoral communities.
And Community Change Action didn’t stop there. We continued to bring the fundamentals of organizing to rising digital spaces, fueling a creator cadre to organically flood the narrative infrastructure with over 9 million views. While some of our creators were already active in political content creation, many had never been engaged in this type of conversation. They brought new, often hard-to-reach audiencesinto our democratic conversation. First pioneered by our staff in 2020, our creator programs continue to break ground by supporting creators, especially young people of color, directly – instead of relying solely on the reach of the biggest paid media companies that all too often dominate the political landscape. |