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Relational Voter Contact

Moving hyper-local leaders into action, we are capitalizing on the power of social pressure and equip a community of volunteers to contact friends, family, and infrequent voters.

Political Program

How we are building a comprehensive field program to reach 15 million voters and have 2+ million conversations in six prioritized states

Narrative Power

Trusted messengers to break through, connect life experiences to issues, and both persuade and mobilize voters.

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Over nearly 20 years, Community Change Action and our grassroots partners have built an electoral powerhouse.

Today, we remain focused on the same north star: expanding the electorate and engaging hard-to-reach Black, Latino, Native, AAPI, immigrant, women, and young voters to provide support navigating voting systems and to motivate them to turn out for values-aligned candidates.

We must start where we find our community — and right now we are experiencing high skepticism for political parties and candidates, with voters disconnected from the power of their vote. We must start anew by listening for the values and issues that matter most, and then connecting to proactive and positive campaigns and candidates. In particular, we believe child care justice can be effectively positioned as part of a larger suite of “women’s issues,” broadening out from the defensive fights overstate-level abortion bans to provide voters with an offensive strategy that focuses on women’s economic prosperity.

We will attempt to reach 15 million voters and have 2+ million conversations in six prioritized states that align with key U.S. House and Senate races and the path to winning the presidency.

We are committed to building a “comprehensive field,” maximizing our impact by layering the core tactics of canvass, phone, and mail with relational voter contact at our largest scale yet. Our plan creates multiple touchpoints with trusted messengers, increasing the probability that a voter will have a conversation digitally, in person, or with a friend or family member ahead of even the early vote period.

2024 Program & Plans

  • Hold 2+ million conversations with voters across key states through multiple channels, including volunteer and paid canvass, phone calls, relational voter contact, mail, events, paid digital, and influencers.
  • Double down on building the largest relational voter contact program in the country, using digital tools to equip a community of volunteers to contact friends, family, and infrequent voters. Moving these hyper-local leaders into action, we capitalize on the power of social pressure.
  • Co-strategize and co-implement traditional field programs with grassroots organizational partners, working hand-in-hand to target, persuade, and mobilize local voters and sharing what we learn across states so partners can learn from our experimentation.
  • Recruit and empower trusted messengers in digital spaces to share their stories, shaping the public narrative and fueling voter contact programs.
  • Rebuild our democracy. After the election, this infrastructure remains activated to advance bold, popular campaigns and legislation that significantly improve the lives and communities of our voters. And, in turn, these campaigns show voters what their own power (not politicians) can make possible — finding faith in the basic function of our democracy to deliver for its people.

Community Change Voters

Community Change Voters is a non-candidate Political Action Committee focused on engaging, mobilizing, and turning out low-income voters, particularly low-income voters of color. To learn more, contact Grecia Lima, Executive Director of Community Change Voters, at glima@communitychange.org

State of Play