Narratives help us make meaning out of complexity,
And a collection of stories reinforcing a common value can create a narrative that informs our sense of reality. Over time, narratives become their own common sense — an accepted logic to understand what is possible and preferable. Historically, those with the most power in society disproportionately influence these narratives and Community Change & Community Change Action works empower the stories and voices of those traditionally left out.
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Democracy & People Power
What does strong messaging look like?
A great message doesn’t say what’s popular; a great message makes popular what needs to be said. After Trump’s election, we compiled a handbook for communicators across the progressive movement.
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Fund Narrative Change
Help us change the conversation with impacted people at the center of the story.
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